News and Events

Split image: boba pearls boiling in a pot above Jubes Nata de Coco pouches and iced drinks topped with coconut jelly cubes.

Nata de Coco vs Boba: What's the Difference and...

Chewy without the wait. See why nata de coco is the no-prep boba alternative taking over TikTok, and how Jubes brings that bounce straight from the pouch to your glass.

Nata de Coco vs Boba: What's the Difference and...

Chewy without the wait. See why nata de coco is the no-prep boba alternative taking over TikTok, and how Jubes brings that bounce straight from the pouch to your glass.

A shopper picks a Jubes Nata De Coco pouch from a colorful checkout counter display beside a point-of-sale terminal.

A Retailer's Guide to Merchandising Novelty and...

There is a snack sitting in a colorful little cube that shoppers have never seen before, and once they pick it up, they cannot put it down. That moment is...

A Retailer's Guide to Merchandising Novelty and...

There is a snack sitting in a colorful little cube that shoppers have never seen before, and once they pick it up, they cannot put it down. That moment is...

Jubes Nata De Coco shelf display in five colorful flavors under an El Super branded sign in a grocery store aisle.

Case Study: How Jubes Became a Fixture in 37 El...

There is a moment in every great snack story where the product does the talking. For Jubes, that moment led to 37 El Super stores. This case study breaks down...

Case Study: How Jubes Became a Fixture in 37 El...

There is a moment in every great snack story where the product does the talking. For Jubes, that moment led to 37 El Super stores. This case study breaks down...

Purple Grape and red Lychee Jubes Nata De Coco pouches on a kitchen counter beside a bowl of grapes, lychee, and coconut jelly cubes.

The Snack Aisle Is Getting More Adventurous: Wh...

Shoppers are not grabbing whatever is familiar anymore, they are reaching for things that glow, jiggle, and beg to be photographed. Nata de coco is exactly that kind of snack,...

The Snack Aisle Is Getting More Adventurous: Wh...

Shoppers are not grabbing whatever is familiar anymore, they are reaching for things that glow, jiggle, and beg to be photographed. Nata de coco is exactly that kind of snack,...

Five Jubes Nata De Coco pouches in Grape, Strawberry, Mango, Original, and Lychee beside a glass of iced coconut jelly drink and phones showing TikTok.

What Is Nata de Coco and Why Is It Suddenly Eve...

You saw it on TikTok before you knew what it was called, bouncy, wobbly cubes disappearing into a drink at midnight scroll speed. That is nata de coco, the fermented...

What Is Nata de Coco and Why Is It Suddenly Eve...

You saw it on TikTok before you knew what it was called, bouncy, wobbly cubes disappearing into a drink at midnight scroll speed. That is nata de coco, the fermented...

A woman holding a fork of coconut jelly cubes and a red Jubes Lychee pouch at sunset on a palm-lined beach boardwalk.

Snacking On the Go: Best Portable Summer Treats...

You packed what seemed like a perfectly reasonable snack, and by the time you unzip that tote on the beach blanket, it is a melted disaster. Jubes Nata De Coco...

Snacking On the Go: Best Portable Summer Treats...

You packed what seemed like a perfectly reasonable snack, and by the time you unzip that tote on the beach blanket, it is a melted disaster. Jubes Nata De Coco...